Fiat Bets Big On Texas, Opens 10 Dealers In The Lone Star State
Everything’s big in Texas, so the saying goes. Unless Fiat has something to say about it: out of 70 existing Fiat dealers, 10 of them are opening up in Texas—the second-highest amount of dealerships, behind California, and tied with New York and Florida.
Texas may seem like a strange state to sell small cars, considering that they’re so infatuated with pickup trucks that GM, Ford, Dodge, and even Toyota have “ Texas edition ” versions of their big honkin’ trucks. But two of its major metropolitan areas, Dallas-Fort Worth-Arlington and Houston-Sugar Land-Baytown, feature populations over 5 million, with the usual issues of traffic and congestion found anywhere else. Fiat is betting on these population-dense areas to achieve market success.
And while Texas might not come to mind as a trendy, fashion-conscious place like New York, Florida or California, its major city Houston is America’s 4th-largest city, and brimming with cosmopolitans in the high-tech energy and computing industries. And dispelling the notion that these urban dwellers would spring for automatic transmissions: 70% of cars sold by these dealers are equipped with the 5-speed manual.
Eventually, Fiat will open up 130 dealers across the country. But for now, if you’re in one of these trendsetting states, then you won’t have to drive far to pick one up.
Houston Ford Dealers - News
Ford, Dodge, and even Toyota have “Texas edition” versions of their big honkin' trucks. But two of its major metropolitan areas, Dallas-Fort Worth-Arlington and Houston-Sugar Land-Baytown, feature populations over 5 million, with the usual issues
The Shamaley Ford and Shamaley Buick-GMC dealerships in El Paso are expected to generate $190 million in annual revenues, the Houston-based company said in a statement. "The acquisition of Shamaley Ford and Shamaley Buick-GMC will complement the BMW of
With the consolidation, 58 dealerships with 79 franchises will comprise the West Region, which includes California, Kansas, Oklahoma and Texas. Martin Collins, who had headed up the former Western Region, has already moved on to Ford to take an
Auto dealership chain Group 1 Automotive Inc. said Tuesday that it has purchased two auto dealerships in El Paso, Texas. The Houston company said it acquired Shamaley Ford and Shamaley Buick-GMC. Terms of the deal were not disclosed.
Kelly head football coach Mike Long, center, works with his West players during practice at Lamar University Stadium as they gear up for the Southeast Texas Ford Dealers All-Star Classic Football game on Saturday. Thursday, June 9, 2011.
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