Deals cut ticket price of concerts

Songstress for as little as $18 apiece - seats once priced at $36.30.

A recent partnership between concert promoter Live Nation Entertainment and the daily-deal website Groupon facilitated the half-off bargain for the singer's July 10 show at Value City Arena.

Dubbed GrouponLive, the newly minted arrangement offers a limited number of reduced-price seats to arena shows nationwide - $30 for a Britney Spears concert in Sacramento; $42 to catch Rihanna in Baltimore; a Phoenix double-bill with New Kids on the Block and Backstreet Boys for $41.

"We're in a new world now," Live Nation spokeswoman Liz Morentin said. "We look at it not as cannibalizing ourselves but going after a new consumer (through) segmented online marketing."

By the time the Sade deal expired on Monday, 515 people had purchased discounted tickets, although some did so at a higher cost: $59 bought a seat valued at $99.50; those preferring a prime location could pay $84 for an up-close perch that normally cost $168.45.

As the concert industry comes off several years of decline, observers say, the need for such promotions points not only to nagging industry softness but also, perhaps, new signs of life.

"It's one way to put butts in seats at the last minute," said Gary Bongiovanni, editor-in-chief of the concert-industry trade publication Pollstar .

Fuller attendance, Bongiovanni reasoned, benefits both the artist and audience: Paying fans, at whatever price, create a "better vibe" along with greater food and merchandise sales.

Representatives of Live Nation and Groupon haven't detailed how arenas and artists might lose money on a deal (a typical Groupon offers participating vendors 25 percent of an overall sale - $5 to a bakery offering $20 of sweets at $10, for example).

Yet the pact could be a necessary salve: Jason Garner, chief executive officer of the Live Nation concert division, told Billboard magazine last summer that 40percent of concert tickets go unsold.

Other Columbus venues, meanwhile, have taken deal-making terms into their own hands.

When ticket sales stalled for a May 24 concert featuring Lynyrd Skynyrd and ZZ Top, the marketing team at Value City Arena launched a "gas relief" promotion with $20 seats. About 1,000 people bought into the offer, which was approved by the performers and launched about a month before the show - when gasoline prices had inched toward $4 per gallon.

"Artists obviously don't like to discount their product," said Mike Gatto, general manager of the arena, which has offered similar deals for a Hank Williams Jr. date and several general-interest events. "But there's an opportunity a way to reintroduce the shows and re-engage the fans.

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Deals cut ticket price of concerts

Such advance interest is encouraging, said Gatto, whose marketing team also handles concert promotion for Nationwide Arena. Upcoming shows, he said, include Motley Crue, Josh Groban and Foo Fighters - none, at present, with added discounts.



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An enthusiastic devotee, follower, or admirer of Josh Groban and his music. Known to travel long distances to see his concerts, donate large sums to the Josh Groban charity foundation and talk about him for hours. They are young, middle-aged and old.



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Roger Daltrey

Early years

Roger Harry Daltrey was born in the Hammersmith area of London, but was raised in Acton, the same working class suburban neighborhood that produced fellow Who members Pete Townshend and John Entwistle. He was one of three children born to parents Irene and Harry Daltrey, and grew up with two sisters, Gillian and Carol. Harry Daltrey worked for a water closet manufacturer, and Irene Daltrey was told she would be unable to have children because of losing a kidney in 1937. Nevertheless, she went into labour during a World War II air raid and gave birth to her son at the nearby Hammersmith Hospital, West London. At the age of three, the young Roger swallowed a rusty nail which had to be surgically removed, leaving a visible scar. At the age of five, the rust from the nail caused an ulcer in his stomach which required him to be hospitalised.

Daltrey attended Victoria Primary School and then Acton County Grammar School for boys along with Pete Townshend and John Entwistle. He showed academic promise in the English state school system, ranking at the top of his class on the eleven plus examination that led to his enrollment at the Acton County Grammar School. His parents hoped he would eventually continue on to study at the university, but Daltrey turned out to be a self-described “school rebel” and developed a dedicated interest in the emerging rock and roll music scene instead.

He made his first guitar from a block of wood and formed a skiffle band called The Detours. When his father bought him an Epiphone guitar in 1959, he became the lead guitarist for the band and soon afterward was expelled from school for smoking. Describing the post-war times, Pete Townshend wrote in his autobiography, “Until he was expelled, Roger had been a good pupil. Then he heard Elvis and transmogrified into a Teddy Boy with an electric guitar and a dress-sneer. Was it simply rock roll? It was obvious to a young man as intelligent as Roger that there was no future in conforming any more.”

Daltrey became a sheet metal worker during the day, while practicing and performing nights with the band at weddings, pubs and men’s clubs. He invited schoolmate John Entwistle to play bass in the band, and on the advice of Entwistle, invited Pete Townshend to play guitar. At that time, the band consisted of Daltrey on lead guitar, Pete Townshend on rhythm guitar, John Entwistle on bass, Doug Sandom on Drums and Colin Dawson on lead vocals. After Colin Dawson left the band, Daltrey switched to vocals and played harmonica as well, while Townshend became the lead guitarist. In 1964 drummer Doug Sandom left the band, eventually being replaced by Keith Moon. Daltrey continued to occasionally play guitar in performances with The Who, though much more frequently in later years than in the early years of the band.


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